At Get Commercial With Us, “Us” means Ulrika and Sonja; two coalface practitioners who’ve spent years writing, reviewing, and troubleshooting commercial deals in real time.
Our teaching philosophy is simple: practical, ungatekept knowledge delivered in a way that helps brokers build confidence, avoid costly mistakes, and communicate with authority.
We teach the way we wished the industry had taught us; with clear frameworks, real-world examples, and the reasoning behind every step.
Ulrika Lobo brings over a decade of commercial finance expertise as a Director of Get Commercial with Us. As former CEO of Blue River Finance and Sparrow Loans, she managed transactions up to $115M, specialising in construction finance, private lending and commercial property financing.
Ulrika's industry contributions earned her multiple nominations for Director of the Year at the National Women in Finance Awards and the Entrepreneur of the Year title at the Western Sydney Women's Awards.
Passionate about education, Ulrika developed courses for TAFE's Women in Business Program and hosted the "InDebt with Ulrika Lobo" podcast. Her teaching style, which involves blending academic insights with practical experience, makes complex financial concepts accessible to empower you with real-world skills for success in the finance sector.
Sonja Pfitz brings three decades of commercial finance and business advisory expertise as the Director of Get Commercial with Us and Pfitz Financial. As a veteran in the financial services industry, she has held executive roles in major financial organisations.
Sonja's has been recognised with multiple finance industry awards including as an MPA Elite Woman. Her expertise spans from guiding startups to steering large-scale operations across finance consulting, risk management, and strategic planning.
Committed to industry advancement, Sonja is an active public speaker and hosted the "Fit For Business" podcast. As an educator, Sonja has a thorough and encouraging approach, fostering inquisitiveness and inspiring others. Sonja empowers professionals with practical insights, driving best practices and ethical standards.